Data report · Updated October 2026
Men's grooming routine statistics: about 35 minutes a day, 11 fewer than women
How long men spend washing, dressing and grooming, and how often they shower, wash their hair and shave.
US men spent an average of 0.58 hours a day on grooming in 2025, or about 34.8 minutes, compared with 0.77 hours for women, according to the BLS American Time Use Survey[1]. On a given day, 76.9% of men groomed at all[1]. Men's showers average 15.4 minutes[2].
34.8 min
average daily grooming time for US men in 2025 (0.58 hours; women 0.77 hours)[1]
76.9%
of US men groomed on an average day in 2025, vs 82.6% of women[1]
15.4 min
average length of a man's shower in the US (women 16.8 minutes), 2024[2]
34%
of UK men wash their hair every day, vs 13% of women (2025)[3]
By Jessica Hamilton, Editor · Published · Updated · Free to reuse with credit (CC BY 4.0)
Key findings
- US men averaged 0.58 hours of grooming a day in 2025, against 0.77 hours for women; that is about 34.8 and 46.2 minutes (menhaircuts.net calculation, hours x 60)[1].
- 76.9% of US men groomed on an average day in 2025, and those who did spent 0.75 hours, or 45 minutes[1].
- Men's daily grooming time has barely moved in two decades: 0.55 hours in 2003 and 0.58 hours in 2025[4].
- Men groom less on weekends: 0.52 hours on weekends and holidays vs 0.60 hours on weekdays, and only 70.3% groom at all on weekend days[5].
- Men spend 15.4 minutes in the shower on average, and 52% of men shower between 5 and 9 a.m., compared with 42% of women[2].
- 34% of UK men wash their hair every day, compared with 13% of women, though 46% of both sexes shower or bathe daily[3].
- In a 2019 survey of 600 US men, 20% shaved every day, the single most common shaving frequency[6].
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How much time do men spend grooming each day?
The best measure comes from the federal American Time Use Survey (ATUS), which asks people to walk through the previous day minute by minute. In 2025, US men spent an average of 0.58 hours a day on grooming, compared with 0.77 hours for women and 0.67 hours for everyone aged 15 and over[1]. Converted to minutes, that is about 34.8 minutes for men and 46.2 minutes for women, a gap of about 11.4 minutes a day (menhaircuts.net calculation: hours x 60).
BLS groups grooming under personal care, which it defines as including sleeping and grooming "such as bathing or dressing"[7]. So the ATUS figure covers showering, dressing, shaving and doing your hair, not just styling. It also counts only time when grooming was the main activity.
Over a week, 0.58 hours a day adds up to about 4.06 hours, and over a year about 211.7 hours (menhaircuts.net calculation: 0.58 x 7 and 0.58 x 365)[1].
Show the numbers
| Category | Value |
|---|---|
| Men | 34.8 min |
| Women | 46.2 min |
| All aged 15+ | 40.2 min |
How many men groom on a typical day?
Not every man logs grooming time every day. In 2025, 76.9% of men reported some grooming on an average day, compared with 82.6% of women[1]. The men who did groom spent 0.75 hours on it, about 45 minutes, against 0.93 hours (about 55.8 minutes) for women who groomed[1].
That second number is closer to what a typical routine looks like on a day when it happens. The lower all-men average is pulled down by the roughly one in four men who did not record grooming as a main activity that day.
| Measure | Men | Women | All |
|---|---|---|---|
| Average hours per day, whole population | 0.58 | 0.77 | 0.67 |
| Percent who groomed on an average day | 76.9% | 82.6% | 79.8% |
| Average hours per day, people who groomed | 0.75 | 0.93 | 0.85 |
| Health-related self care, average hours per day | 0.06 | 0.09 | 0.08 |
Has men's grooming time changed since 2003?
The time men spend getting ready has stayed almost flat for two decades. ATUS Table A-1 put men's daily grooming at 0.55 hours in 2003, 0.58 in 2010, 0.57 in 2015, 0.56 in 2019, 0.56 in 2024 and 0.58 in 2025[4]. Women's figures moved in a similar narrow band, from 0.78 hours in 2003 to 0.82 in 2024 and 0.77 in 2025[4].
The share of men grooming on an average day has also held steady, from 75.6% in 2003 to 74.2% in 2024 and 76.9% in 2025[4]. BLS did not publish 2020 annual estimates[4].
Show the numbers
| Category | Value |
|---|---|
| 2003 | 33 min |
| 2010 | 34.8 min |
| 2015 | 34.2 min |
| 2019 | 33.6 min |
| 2024 | 33.6 min |
| 2025 | 34.8 min |
Do men spend less time grooming on weekends?
Yes. In 2025, men averaged 0.60 hours of grooming on weekdays and 0.52 hours on weekends and holidays, about 36 and 31 minutes (menhaircuts.net calculation: hours x 60)[5]. The difference comes from men skipping grooming altogether rather than rushing it: 79.7% of men groomed on an average weekday but 70.3% on weekend days, while those who did groom spent 0.75 and 0.74 hours respectively[5].
Women follow the same pattern at a higher level, with 0.79 hours on weekdays and 0.72 on weekends[5].
How long do men spend in the shower?
In a Harris Poll of 2,073 US adults taken February 27–29, 2024, men said they spend 15.4 minutes in the shower on average, compared with 16.8 minutes for women[2]. 70% of men keep it to 15 minutes or less (62% of women), and 13% of men are done in 5 minutes or less (8% of women)[2].
Men are morning showerers: 52% of men shower between 5 and 9 a.m., compared with 42% of women[2]. Relationship status matters too. Men who live with a spouse or partner are more likely to shower every day (72% vs 53%) and spend less time doing it (13.9 vs 16.9 minutes)[2].
Age is the bigger divide for everyone. Average shower length falls from 21.2 minutes for Gen Z to 18.5 for millennials, 15.3 for Gen X and 12.3 for boomers[2].
| Habit | Men | Women |
|---|---|---|
| Average shower length | 15.4 minutes | 16.8 minutes |
| Shower 15 minutes or less | 70% | 62% |
| Shower 5 minutes or less | 13% | 8% |
| Shower between 5 and 9 a.m. | 52% | 42% |
| Shower between 4 and 7 p.m. | 23% | 30% |
| Prefer the shower as hot as they can tolerate | 12% | 23% |
How often do men wash their hair?
Men wash their hair more often than women. In a YouGov poll of 2,185 UK adults in April 2025, 34% of men washed their hair every day, compared with 13% of women[3]. The most common pattern for women was two to three times a week (50%), a routine 30% of men follow[3]. Showering itself showed no gap: 46% of both men and women shower or bathe daily[3].
Comparable US data by sex is scarce. YouGov Profiles data published in 2022 found 41% of Americans agree they wash their hair every day, more than in Britain (30%), France (26%) or Germany (36%)[8]. The Harris shower poll found Gen Z least likely to wash their hair daily, at 22%, compared with 34% of millennials, 35% of Gen X and 30% of boomers[2].
If daily washing leaves your scalp oily by afternoon, see our guide to haircuts for an oily scalp.
Show the numbers
| Category | Value |
|---|---|
| Every day: men | 34% |
| Every day: women | 13% |
| 2–3 times a week: men | 30% |
| 2–3 times a week: women | 50% |
How often do men shave?
Shaving frequency is spread out. In a 2019 Pollfish survey of 600 US men commissioned by the shaving site Prim & Prep, the largest group, 20%, shaved every day[6]. Most other frequencies drew about 10% each: 11% shaved five to six times a week, 13% four times a week and 9% less than once a week[6].
Most men in that survey shaved or trimmed in the morning (61%) and before showering (55%)[6]. Cartridge razors (45%) and disposables (23%) were the most common tools[6]. 45% of the men also trimmed or cut their own head hair rather than going to a barbershop[6], close to the 45% of US men who told Attest in 2022 that they cut their hair at home (21% of women)[9].
For a cleaner finish on the back of the neck between cuts, see how to prevent razor bumps on the neckline.
How many minutes and products go into a man's routine?
When people estimate their own routines, short is the norm. In Attest's 2022 survey of 2,000 US consumers, 45% of Americans said they spend no more than 15 minutes a day on beauty and grooming, and 31% about 30 minutes[9]. The majority of men use no more than 3 products a day, compared with 4–6 for women[9].
Those self-estimates sit below the BLS diary figure of about 35 minutes a day for men, partly because ATUS counts dressing and bathing as grooming[7]. For product-by-product data, see our men's hair product statistics.
Do most men have a skincare and hygiene routine?
Hair and shaving get attention; the face often does not. In a March 2023 OnePoll survey of 2,000 Gen Z and millennial men commissioned by CeraVe, 33% said they have no skincare routine at all[10]. An earlier AcuPoll survey of 1,000 men for Tiege Hanley, published in January 2020, found one-third of men do not wash their faces daily, rising to half of men aged 18–24[11].
Other daily habits show a smaller but steady gap with women. In YouGov's 2025 UK poll, 65% of men brushed their teeth more than once a day (79% of women), and 55% of men applied deodorant once a day (64% of women)[3]. Men were also more likely to never floss (25% vs 16%)[3]. Our beard grooming guides cover the facial hair side of the routine.
Frequently asked questions
How long does the average man spend grooming per day?
Do men spend less time getting ready than women?
How long is the average man's shower?
How often do men wash their hair?
How often do men shave?
Has men's grooming time increased over the years?
What percentage of men have no skincare routine?
Methodology and limitations
Time figures come from the US Bureau of Labor Statistics American Time Use Survey: Table A-1 (2025 and earlier editions back to 2003) and Table A-2 (weekday vs weekend, 2025). ATUS reports hours; minute figures are a menhaircuts.net calculation (hours x 60), and weekly and yearly totals multiply the daily average by 7 and 365. Shower habits come from a 2024 Harris Poll, hair washing and hygiene from YouGov polls (UK 2025, multi-country 2022), shaving from a 2019 Pollfish survey for Prim & Prep, and routine length and product counts from a 2022 Attest survey. Every figure was checked on the source page or PDF on October 15, 2026.
Limitations
ATUS grooming covers washing, dressing and grooming oneself as a main activity, so it is not a pure measure of hair or skincare time and it misses grooming done while doing something else. ATUS interviewed about 6,100 people in 2025, so year-to-year moves of a few hundredths of an hour are within normal noise. Shower, hair washing and shaving figures are self-reported online polls; the hair washing split by sex is from the UK, and the shaving data is from a 2019 survey commissioned by a shaving website. Skincare figures cover younger men only and come from brand-commissioned polls. Minute conversions are menhaircuts.net calculations from BLS hours.
Every figure on this page links to its source. Numbers are reported as published; any menhaircuts.net calculation is labelled and shows its inputs. Spotted an error? Tell us and we will check it.
Sources
- Table A-1. Time spent in detailed primary activities and percent of the civilian population engaging in each activity, averages per day by sex, 2025 annual averages, US Bureau of Labor Statistics, American Time Use Survey (2026). Accessed October 15, 2026.
- Shower habits: What Americans really do, The Harris Poll (2024). Accessed October 15, 2026.
- How clean are Brits? New YouGov survey reveals hygiene habits, YouGov (2025). Accessed October 15, 2026.
- American Time Use Survey tables: Table A-1 editions for 2003, 2010, 2015, 2019, 2024 and 2025, US Bureau of Labor Statistics (2026). Accessed October 15, 2026.
- Table A-2. Time spent in detailed primary activities on weekdays and weekends, 2025 annual averages, US Bureau of Labor Statistics, American Time Use Survey (2026). Accessed October 15, 2026.
- State of men's facial hair and shaving: current styles, habits and concerns (2019 survey), Prim & Prep (survey by Pollfish) (2019). Accessed October 15, 2026.
- American Time Use Survey: Technical note, US Bureau of Labor Statistics (2026). Accessed October 15, 2026.
- Global: Where are people most likely to wash their hair every day?, YouGov (2022). Accessed October 15, 2026.
- Just the numbers: US beauty and grooming 2022 (Attest survey of 2,000 US consumers), BeautyMatter (2022). Accessed October 15, 2026.
- Survey: Gen Z and millennial men fall short on face washing, skin care (CeraVe survey by OnePoll), Practical Dermatology (2023). Accessed October 15, 2026.
- Survey: Many men don't wash their faces every day (AcuPoll survey for Tiege Hanley), Practical Dermatology (2020). Accessed October 15, 2026.
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This report, its charts and its infographic are free to reuse under a Creative Commons Attribution 4.0 license. Credit menhaircuts.net with a link to this page.
Cite this report (APA)
Hamilton, J. (2026, October 15). Men's Grooming Routine Statistics 2026: Time and Habits. menhaircuts.net. https://menhaircuts.net/stats/mens-grooming-routine-statistics/
Link to this report
<a href="https://menhaircuts.net/stats/mens-grooming-routine-statistics/">Men's Grooming Routine Statistics 2026: Time and Habits</a> (menhaircuts.net, CC BY 4.0)Share the headline number
34.8 min: average daily grooming time for US men in 2025 (0.58 hours; women 0.77 hours) (US Bureau of Labor Statistics, American Time Use Survey, via menhaircuts.net/stats/mens-grooming-routine-statistics/)
Download the charts and infographic
- Average minutes per day spent grooming, US, 2025 (PNG)
- US men's average daily grooming time, 2003–2025 (minutes) (PNG)
- Share of US men who groomed on an average day, weekday vs weekend, 2025 (PNG)
- How often UK adults wash their hair, men vs women, 2025 (PNG)
- Infographic: Men's Grooming Routine Statistics 2026 (PNG, 1000 x 1500)
Related data
- 79%of US men use shampoo or conditioner (93% of women), 2025Men's Hair Product Statistics 2026
- 39%of US men say they have a consistent skincare routine (women: 60%), 2024Men's Skincare Statistics 2026
- $978Average household spending on personal care products and services, 2024Men's Grooming Spending Statistics 2026
- 10Haircuts per year for the average US man (2025 poll)How Often Men Get Haircuts
- 54%of British men had some facial hair in 2023 (37% in 2011)Beard Statistics 2026
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